‘OMG’: A NewJeans x McDonald’s Korea collaboration is happening

‘OMG’: A NewJeans x McDonald’s Korea collaboration is happening
via NewJeans

Perceptive NewJeans fans were quick to decipher a series of clues posted by McDonald's Korea on Instagram before the reveal

February 27, 2023
NewJeans and McDonald’s Korea have teased an upcoming collaboration.
On Saturday, the McDonald’s Korea Instagram account posted a red background with the word “Attention” written in yellow, pixelated text. The post’s description asks, “#Can_you_guess?” 
Netizens quickly realized the word “Attention” was in reference to NewJeansdebut song of the same name. Additionally, the 8-bit style matches the K-pop girl group’s trademark ’90s and Y2K aesthetic. 
A follow-up post features an animation of McDonald’s Golden Arches in the shape of bunny ears. 
More posts include a pixel art image of a McDonald’s meal and an 8-bit burger bun with a voice clip of someone saying “Crispy.” The description of the latter post includes the hints “Attention,” bunny, burger and “ENFP.”  
Many online guessed the bunny motif to be a hint at NewJeans’ bunny mascot, Matoki. Meanwhile, “ENFP” could be NewJeans member Danielle’s Myers-Briggs personality type. 
The awaited reveal came in a recent post with all five NewJeans members — Hyein, Hanni, Danielle, Haerin and Minji — together in front of the Golden Arches with “NewJeans x McDonald’s” in the description.
One last post shows a clip in the style of an 8-bit video game with Matoki trying to find “Crispy” before it cuts to the NewJeans members standing outside a McDonald’s. 
It is unclear what the exact collaboration is, but some fans speculate that the teasers hint at a crispy chicken sandwich meal of some kind. As with most McDonald’s collaborations, special packaging and merch may be involved. 
McDonald’s Korea’s collaboration with NewJeans will be officially released on March 2 in South Korea.

      Daniel Anderson

      Daniel Anderson
      is a Seattle-based Entertainment Reporter for NextShark




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